The genesis of the medical alert industry is around 1977. At that time, the target market was (and still is) an older person in the mid-eighties who can live alone and who may have medical problems. Then, as now, the most common problem was the fall and the inability to get to the phone. This is the importance and value of having a portable transmitter of the start button (available as a wristband transmitter or hanging style). After a fall in risk, as a reason for having a medical alert system, problems related to heart disease, stroke and diabetes were taken into account in the decision to purchase a life alert device.
Obviously, in the late 70s, baby boomers were younger and healthier. Then the boomers would never have thought about creating an emergency response system. And it would not be appropriate for them to have such a senior safety device. They were too young, too healthy and not needed.
However, what the baby boomers went through with their parents made them think differently about the value of health warnings for themselves. When it came to my people, there was a ton of resistance. They heard their parents say things like “I don’t need it,” “I don’t want one of these things to hang around my neck” and “I won’t wear it.” Needless to say, in general, great resistance must be overcome in order for children to persist with their people, that these old warning devices will not only keep them safe in their own homes and live independently ... these medical warning systems will, to a large extent, alleviate anxiety and worry for children. It turns out; reducing anxiety for children has become a powerful motivating factor for elders. People understood anxiety on the parent side of the equation, so it was not very difficult for them to understand and appreciate the anxiety of their children. Elders very often agreed to wear a medical alert button so that their children are less worried.
Fast forward to 2014. Baby boomer generations that had to work hard to convince their parents of the value of the dissertations of older warning devices, not knowing that at that time, were preparing themselves for the fact that a medical alarm. Now, at a much younger age, resistance, which was two decades ago, has been significantly reduced in boomers. They intuitively and empirically know what needs to be done to keep themselves safe (now it's about their own safety), in their own homes and live without fear. Baby boomers are now practicing what they found hard to preach.
