Medicine Concierge Doctors must "See Rock City!"

If you made any trip to the southeastern United States, you probably saw the phrase "See Rock City" written on barns, billboards, huts and sheds. There is an important marketing lesson that needs to be shared, and this applies to marketing your medical concierge practice on the Internet or in your local community.

1. Repetition is good. The more people see you online or in print, the more you create TOMA or “Top of Mind Awareness”,

2. Why is TOMA important? Rock City offers something truly unique ... like any medical concierge doctor throughout the United States. Every wise health marketing agency should know: “You don’t need to see anywhere on the Internet [or in print], you just need to be seen everywhere in your niche. "

Another example of marketing is offering an old credit card. They follow the same principle, and we can see from the huge amounts of debt that consumers have charged that the strategy works. You probably received credit card offers by mail several times a month. How useless, since these proposals may seem, at some point their hope is that one day you will need them, and you will choose them. They created an understanding of faith and aimed your inbox with tireless repetition.

If you have never been to the southeastern United States, there is another quick way to remember the marketing principle of "See Rock City", which remembers the phrase "7-11". If you have ever heard of rule 7-11, then this is when you need to see something (i.e., “Your Brand”) seven to eleven times before it becomes “high mind”, and you created it by feeling in someone's consciousness that you are the one with whom they need to do business, because you are the only one who demonstrates to them the true consistency of the brand from time to time.