In contrast to the American corporate corporate wellness programs, some health spas are beginning to solve the problems of the quality of life outside the physical. Corporate well-being in America has been a poor success as preventive-based health information. Unfortunately, the majority of such programs were not of a positive nature, mainly oriented towards a violent, joyful life.
Wellness education in certain resorts represents progress from historical roles. Most associated resorts with beauty treatments, baths, pampering and conceited foo foo. Resorts offer healing and rehabilitation, programs for diet and weight loss, fitness testing and holistic treatments and recipes. These functions will not be canceled, given their popularity and profitability, but they will not be in the center of attention if the spa wellness trends become fully operational. Instead, the wellness era will include a lifestyle of education for a quality philosophy of life enhancement, value systems and thinking. After all, real wellness therapy is a dramatic alternative to doctors, drugs and diseases.
New spa projects are covered by an international organization in New York called the Global Spa Summit or GSS. This group has sponsored and promoted major trend reports for the past three years. Research sponsored by GSS provides resource materials for industry leaders and everyone else looking for information on spa movement around the world. GSS has demonstrated that wellness, in addition to risk reduction, is a new market for the spa industry. Such a transformation will contribute to the general welfare, protecting the status and effectiveness of the health of citizens. Thus, while well-being is beneficial, we might expect some of us to benefit all others.
Every year, GSS holds a large forum for spa leaders. This annual conference is called the Spa Summit. Last year in Istanbul, the focus was on well-being. The 2011 Summit starts this Sunday in Bali, Indonesia, with the theme “Attract Change: Customer”.
Spa around the world
* From Sweden - Executive Director Raison d & etre Anna Bjurstam sees consumers today as more results-oriented, interested in advanced education, nutrition, and products without chemicals. Customers acknowledge that beauty also comes from within. Rehabilitation is the future; The consumer’s common mindset is learning to live a healthier lifestyle. Ms. Biershtam stresses the importance of accurate information, preferably scientifically based.
* From Brazil - Gustavo Albanesi, president of the Brazilian Resorts Association, reported impressive growth attributed to "a new wellness culture that improves the quality of life, especially in large cities." This culture has changed the way people look at resorts that become part of everyday life. The growth of the spa industry in Brazil is also fueled by major upcoming events, in particular the Olympic Games and the World Cup.
* From Europe / Austria - the owner of the spa center Sha announces an interest in the “health alpine style”, adding: “The resort community in Austria must confront and meet the basic needs of our highly productive society.” This magazine examines the mental balance and many holistic approaches to stress management (in particular, the prevention of burnout) and the "real life" of high-speed society. In Austria and around the world, there is a greater recognition of new social responsibilities for the resort community. The key includes mental improvement through philosophy, science and art. "
* From the professor in Hungary, Dr. Tamas Varielli, there came news that Hungarian resorts are focused on medicine and health tourism. It makes a distinction between a traditional spa hotel and a wellness hotel - something very few countries do. This is probably the result of Hungary’s long history of thermal bathing. The concept of therapeutic spa prevails in this region. Last year was the first year when the number of guests of the health hotel was higher than that of the traditional guests of the resort.
* From Philip Boyen, Chief Operating Officer of Orient Express. The updates are for hotel spa operators in Spain, Mexico and South Africa. Many hotels were built in Spain during the recent construction boom, mostly accompanied by recreational centers and attractions. They prefer tourists more than locals who are still looking for traditional resorts. In Mexico, there are many new health resorts dedicated to yoga and retreats. In South Africa, health resorts are concerned with environmental awareness and other aspects of green. The keys to success will offer the highest standards of service, a clear concept and wellness education of spa personnel.
* From Greece - Vivian Patox, President and owner of Le Convival Luxury Suites & Spas, described the innovations in this country, emphasizing philosophy and imagination. The Greeks, of course, are known for this accent because of the work of many of the early Greek true pioneers of well-being, such as Epictetus, Aristotle, Plato, Socrates, Protagoras, Heraclitus, Xenophanes and Thales of Miletus. While none of these legendary thinkers had the opportunity to dedicate the summer gathering of well-being assistants at the National Wellness Conference, they all noted the Greek resorts and all of us everywhere. When asked if this is true, as the world press has shown, Greece is “the only country responsible for corruption and the collapse of the universe,” Ms. Patox said. She expressed so much that Greece was so strong that, according to her, Greece has "a high-class lifestyle, but the right to vote from internal defamation." For some reason, many were asked: "The European Union, democracy and strong labor benefits all seem incapable of protecting the existing social structure."
The resort business in Greece consists of “large expensive resorts with a minimum of staff and no customers” - this is a reality. ” Ms. Patox wrote:
Spa providers due to cuts in funding, lack of psychological interest, lack of cheap labor, lack of worst case or planning a survival scenario, lack of vision. No one understands what is happening. No one has a solution. Is it durable? This is an interesting torture. The Greeks have always been great in the fight against chaos. And this situation makes them feel at home. But finally, how did we survive this crisis? Here are the options:
1. Extremely low prices. This is a simple reaction. The most important thing, however, is to force the client not to plead guilty when using luxury spa services. Prices should be much lower than the prices for bed and breakfast, offered as an absolute gift: a gift to remind them, silently but clearly at the same time, about their real status.
2. Alternative experience. Unlike what they are used to, alternative experience is the main key to freeing customers from guilt. They need new things in a more complex, but not expensive package.
3. Minimize costly consumption. It should be available, but not advertised or promoted. Under these conditions, the consumption of expensive items and products seems kitsch-like and provocative.
4. Alternative pleasure with minimal cost. Idealism, philosophy, culture and art are back. There are many things that we can enjoy for free. It is time to include them in our expensive spa products.
5. Effective management. For Americans, this is the best, if not the only, way to survive. The Greeks have never been good at managing. However, they were good in philosophy and imagination. They studied and received education abroad, faced with scientific management, and now they use it in combination with philosophy and imagination. We need low-cost, unique, disparate offers with maximum impact, alternative products and services not available elsewhere, along with new tactics, to stay side by side with precious customers in this transition period.
Now, during the economic crisis, investment in Greece looks more promising than ever.
* From Germany - When Dietmar Muller-Ellmau restored the hotel of his family castle, he created a spa in Germany along lines that he would like to visit. Thus, he focused the resort spa center on classical and popular music, gourmet food and wine, health and education of children in science and applied intelligence. Its innovative resort is called Schloss Elmau Luxury Spa & Cultural Hideaway. Ask about the changes last year, Mr. Muller-Elmau mentioned "less interest in beauty, more in body and mind." In Germany, investment capital these days in the wellness arena seems to be “creating separate spas to ensure perfect tranquility for adults, as well as unlimited time for families with children.”
* From Japan - Tomonori Maruyama, the main researcher of the Mitsui knowledge industry, admitted that the spa industry, like all other sectors in Japan, was shaken by the March 11 earthquake, a tsunami and the subsequent nuclear crisis. At least 560,000 people have canceled hotel reservations; The total number of reservations for local tourist packages for April-May was reduced by half the orders for the last year. However, the expected huge recovery recovery program is planned for northeastern Japan. Thus, this is a favorable time for investors in new health resorts. In his personal message received yesterday, Mr. Maruyama noted that he and the people of Japan "can again feel and realize that they are supported by numerous love relationships throughout the world."
* From USA. The summary of US spa events was not part of the global summit briefings, but Jeremy McCarthy, director of global development and operations at Starwood Hotels and Resorts, presented a bird's eye view of resorts around the world, selected from the trends he remarked. "Sleep, food, mood, exercise, and other health accents evolved from a physical dimension of health, psychological well-being, such as emotions and mentalities."
* From the host country to the summit, Martha Tilar summed up the wellness spa events in Indonesia. Concerns last year, Ms. Tilar said that people, especially women, are influenced by Western mods and trends. Wellness seems to meet the needs that everyone dreams about balance in everyday life. Now Indonesians are more aware of the well-being in this modern, fast world. However, there is no standardization and competence in the industry.
In addition to the aforementioned notes from countries of the world from the GSS reports, I also discovered, thanks to Lutz Gertel from the German Wellness Association (Deutschen Wellness Verbands) about events in the Caribbean. Dr. Abhishek Jane, senior executive at The BodyHoliday, LeSPORT in St. Louis. Lucia and a member of the board of the Association of Resorts and Health Clubs in the Caribbean noted that there is a “paradigm shift from good old things” to a search for a health goal. prevention and promotion of a healthier lifestyle. " Dr. Jane believes that “consumers are looking for positive information about well-being, self-development, and adding meaning and principles that support increased thresholds of incentives through self-efficacy are in demand.”
Well, there are so many topical issues about it, since you will most likely get about wellness achievements from the spas who are embarrassed to be in Bali this weekend at the solemn World Spa Summit of spa leaders and innovators .
