The health food business began more than a century ago with names like Sylvester Graham and John H. Kellogg. Graham introduced the famous crackers of Graham in 1830, and John H. Kellogs and his brother introduced the famous cereal flakes. By 1899, the Kellogg brothers were the first to become millionaires of newborn "fancy food".
In the early 1900s, scientists began to quantify food groups. Essential elixirs claiming all kinds of miracles began to be sold out of band carpets that traveled from city to city. Fraudulent claims and massive gullibility led the Food and Drug Administration (FDA) in 1906 to restrict the use of health claims on foods and drugs.
Health journals began to be published, promoting vitamins, cooking and exercise, creating health awareness and warning people about the dangers of pollution. During World War II, the first book on organic food, organic gardening and agriculture was released and became an immediate bestseller. In the late 1980s, companies such as Amway, NeoLife and Shaklee consumed a total of $ 700 million in vitamins from door to door validation to sell nutritional supplements.
In the counterculture of the 1960s and 1970s, university students opened community gardens, cooperative grocery stores, health food restaurants, and organic farms. Thick words became ecology and earth. Foods such as brown rice, wheat germ, honey, nuts, sprouts, have become popular health products. Vegetables were considered healthy if they were produced locally and organically. Vegetarian diets have become "in." Sugar, white bread and red meat have become unhealthy foods. The counter-cultural movement is the place where the business in the field of healthy food was born and found its niche. As patients became self-sufficient, treating their illnesses with natural products, doctors began to complain about patients using untested herbal mixtures and oriental methods of self-treatment. This movement soon emerged as alternative medicine or complementary medicine. Common foods are enriched or enriched with nutrients. In 1973, the FDA required such products to show labels with ingredients and RDA values for protein and seven essential vitamins and minerals. In the 1990s, the medical profession slowly became convinced of herbal treatments with growing research supporting some of their requirements. Doctors began to combine nutrition and preventive medicine to treat patients with various health disorders. The World Health Organization began taking medication to cut medical expenses. The US National Institutes of Health began to study applications for medicinal herbs.
Result
Slight growth in sales of whole foods and organic supplements. From 1980 to 1990, industry grew from $ 1.9 billion. US to 4.2 billion dollars. United States in 1990. From 1990 to 2000, it grew to $ 32 billion. USA. (Spencer, 2001). According to FDA and Food Business News, by 2005 this industry had grown to $ 83 billion. This was due to:
- Natural grocery stores opened in the 1980s and 1990s, while many small cooperative food stores still maintained their business.
- The food conglomerates of the Convention were bought by several small food production companies.
- Regular grocery stores began to carry more natural products.
- Consumers are increasingly aware of health problems and how nutrition plays an important role in it.
In the recent past, many consumers did not feel confident about organic addition, because there were very few rules governing this industry. Recent self-regulation has been caused by the introduction of good manufacturing practices and the reporting of adverse events. Taking into account these factors, industry growth is currently projected at 39% compared with 2007-2012 in accordance with Food Additives in the United States, third edition. Today, consumers are more educated in the field of nutrition and aware of health problems. Recent research has contributed to the phenomenal development of the organic supplement industry. Producers of organic supplements should use their advanced technology that improves productivity without compromising quality. New technological advances reduce production costs and provide efficiency, leading to products that are free of contaminants and confirm the integrity of the label.
Despite the economic crisis of 2008, the organic supplement industry is ready for larger growth. In fact, manufacturers of organic supplements make every effort to encourage the use of organic supplements in comparison with expensive prescription drugs and medical procedures, especially in such difficult times as these. A range of organic supplements, including vitamins, minerals and botanical plants. There is a large increase predicted for specific health-related products, such as joint, calcium, children, eyes, energy, heart health, men's health, women's health, brain, digestion and cosmetic products. Antioxidants, green tea, spirulina, chlorella, ginkgo biloba, glucosamine and palm coat, nutrients of soy protein, lutein, lycopene, omega-3 fatty acids, probiotics and sterol esters and coenzyme Q10. Market research shows that organic supplements have a global market with demand that is projected to reach $ 15.5 billion. United States by 2010.
