Every business (and individuals in business - authors, speakers, musicians, artists, etc.) Must have a set of media. This is a package that you send to journalists when they need more information. You must have a copy (for street mail), a digital copy (by email) and an online copy (for your website). All of them will contain mostly the same things. The media kit is designed to provide quick information to a reporter, blogger, podcast, radio host, television producer, or anyone else who can comment on or interview you. Because it serves an important purpose, you want to put time into it now, before the reporter demands it!
- headshot. Your headshot is a professional photo that you can use in the media. Get a good photographer for it, and do not be stingy. Some people have color and black and white versions. If you only deliver one, go with color. (For your digital set we offer a high-quality .JPG file.
- Your bio / mission. It should be nothing more than a page, and should explain who you are and what you do. Almost every bio begins with “John Doe received a degree in Bland Management from a boring university in 1986 ...” Yawns! Do not make people yawn. Instead, lift it up a notch and be personal.
- Current press release (s). You have a reason for contacting the press, right? Correctly. So, include a copy of relevant and current press releases.
- Calendar of events. If you are talking or special events, turn on the calendar if the journalist wants to mention events or come to events.
- Product samples, if applicable. If you're a musician, turn on the CD. If you are a skin care professional, include the travel package of your products. Regardless of your industry, turn on a sample for a journalist.
- The appearance of the media. If you have more than 10 or so, make a list and include one or two key parts. If you have less than 10, put a couple of pieces, but there is no list.
- Testimonials or endorsements, if applicable. Just don't sound spam or cult!
- Frequently asked Questions. (and answers).
- Product information (if applicable). The authors, this means the table of contents of your book, cover, ISBN, etc. Musicians, this is the cover of your CD, review snipers, ISBN, price, etc.
- Examples of questions. Turn it on when you send your radio kit or podcasters. Journalists and bloggers often do not want this.
- Promotional materials. Include a pen, matches, a magnet or other promotional material. If this is “no meaning,” then a journalist can stick to it ethically, and this keeps your name around them.
Put your materials in a beautiful presentation folder. If you are not in a budget to get custom folders, then buy pleasant ones in an office store or in a stationary store and place a sticker or business card in front. I have seen art companies buy shiny black folders and glue together a postcard for an event (a miniature poster) on the front panel, which can look very stylish. Other companies can use the same idea and place a photo or postcard on the front of the folder.
Do not rush to fold the media kit. If necessary, send it to a professional writer. Place every detail on your letterhead and include your contact information in absolutely everything! You never know - a journalist could find a piece of a set on his desk or in a college office and be interested, but not have access to the whole set.
