A press release is often your only chance to make a first impression.
Newspapers, magazines and trade publications get them on the truck. This means that sloppy, inaccurate, meaningless releases are the first to hit the newspaper trash bin. To make sure yours is not one of these, avoid these 7 deadly sins:
1. Providing insufficient or incorrect information about your press releases, in particular telephone numbers. Releases must be complete, accurate and specific. (Note: the news release is the same as the press release.)
2. Writing for too long. They should be nothing more than a page.
3. Sending it too late. E-mail or fax to local media at least two weeks before the event, preferably three or four. Large magazines work four to six months ahead of time.
4. Sending a release without news. News is what happens in other words. If not, this is not news.
5. Blatard commercialism. Avoid hackneyed words and phrases such as impressive, incredible, one-of-a-kind, breakthrough, cutting-edge, unique and modern.
6. Omission of the contact name and phone number. At the top of the first page in the left corner let the editors know who they can call if they have questions. Turn on day, night and cell phones.
7. Calling after sending a release and asking questions such as “Did you receive my press release?” Egypt “Do you know when it will be printed?” You are absolutely not sure that someone will check you. Most journalists and editors don't have time. If you continue to follow, make sure you have a reason to call. Offer a specific angle to your story or ask the media if they need any other information.
