The basic definition of a press release is all that is sent to the media to announce the news. It is sometimes called a press statement, a media release, or a news release, and it must conform to a standard press release format. These issues are usually sent to a wide range of media sources, including newspapers, magazines, television and radio stations, as well as online media.
Who uses press releases and why?
This is usually an absolutely essential tool for public relations and marketing professionals, and this written statement should announce a news media article. Press statements are usually accepted by journalists, bloggers, photojournalists and other media professionals.
Press statements can report various news, such as an event history, an upcoming event, an advertising campaign, a new service or product, or a reward or achievement.
General Formatting Information
A standard press release is formatted as follows:
- Between 400 - 600 words (1-2 pages)
- No use of personal pronouns (me, you, we)
- Commonly used font (Calibri, or Times New Roman)
- Single intervals with full linear space between
- White paper with 1 "margins
Standard Press Release Format Used Today
While there are no established rules for writing a media release, professionals usually follow a number of conventions. Members of the media, such as journalists or bloggers, often receive numerous press statements on a daily basis. By following standard release formats, they can quickly find important information.
Headline
The headline of the press release usually contains the company logo, contact information and release date. For urgent items, for immediate release. written, otherwise for release by & # 39; and then the date and time.
Contact information is sometimes placed at the end of the application, but it should, at a minimum, include:
- The contact person
- Company name
- Telephone / Mobile / Fax Number
- E-mail address
- Website / social network account information
Title, Subtitle and Dateline
A well-written headline is an integral part of an effective press release. The headline should attract the reader and encourage them to read the entire document. Headings should be short (between 80-160 characters), written in simple language, in a central format, in a larger font and in bold.
Although the subtitle is not needed, he has the opportunity to continue the development of the main news item. This should not be a repetition of the title.
The date-date informs the reader about the place and date of the news article and is written in capital letters. The dash is used to separate the date from the first sentence of the first paragraph.
Body points and boiler room
The first paragraph should contain only the most important information related to the news. It should be real and not focused on the promotion of a particular company or product.
The following paragraphs should give the reader a complete picture of the news article. They bought to be short (2-4 sentences) and usually include quotes, statistics, links, and other types of media content, such as images or videos.
The boiler is the last paragraph of the press statement. It contains important information about the company and must be factual.
footer
The final part of the standard press release format is the final notation. If the document is one page, it should be formatted in the center and below. If the document contains more than one page, all additional content should be written in the same way.
The importance of a well-written press release.
It is hard to underestimate the importance of adhering to a standard press release format. As for any communication with the media, it should be factual, grammatically correct and written in a professional style.
