The IT industry will not be the IT industry without Steve Jobs. A person who possesses almost as big as a megastore, Steve Jobs is often seen as a driving force not only for Apple, but also for the computer industry as a whole. The launch of the original iMac marked the era when computer manufacturers focused on design, content and internal architecture. The introduction of the iTunes music store took the music industry by storm, rewriting everything we knew about how the music is sold and who buys it. The iPhone, the latest player in the smartphone market, has become one of the best-selling mobile devices in history. The world recognizes Steve Jobs as the brain behind these incredibly successful enterprises. What they do not understand is that there are people behind him, many of whom are not so obvious to Jobs, which makes Apple's success possible. And one of them is what industry insiders call the god of supply chain management.
If you have an Apple product, Macbook or iPhone, you probably know who Steve Jobs is. However, there are chances that you do not know who his second deputy is, the person who makes it possible to use an Apple product. His name is Tim Cook, and although he cannot be a name like Jobs, he is well known and revered in the industry, he is the one who knows how this happens. Tim Cook is responsible for what is known as supply chain management. Supply chain management is the process by which raw materials and components are acquired to produce a product. Apple is primarily responsible for product development. The actual building takes place in many factories around the world, and the components that make up Apple products come from many different suppliers. Perhaps from China appeared LCD. The microprocessor could be made in Taiwan. Perhaps the keyboard was made in Korea.
Because of the many places there are so many components, the task of modern companies in the field of information technology is to supply quality materials and components and ensure that they arrive at the right place at the right time. The task is a mammoth and incredibly intimate, but this is a task that Tim Cook was able to master. Without expert control over Tim Cook’s supply chain, Apple’s design will remain on the drawing board or take a long time to become a usable, marketable product. Industry insiders know this truth better. While the average person can pay tribute to the Steve team for the design and user interfaces, a person who is familiar with this industry knows that Apple’s success is in fact the impossibility of managing the supply chain. Apple executives and designers can concentrate on product development, market introduction and the like. In addition, thanks to a well-equipped supply chain, Apple can quickly respond to market changes and provide consumers with what they need and want. Not surprisingly, Steve Jobs, because he will be unavailable at Apple because of medical problems, personally selected Tim Cook as his stand.
