Thai traditional medicine "The Return of the King"

The success of Abhaibhubejhr is well known and documented in the medical and social business circles. For people, he made good medicine available for low-income people. For the economy, she modeled and provided practical medicine to a social enterprise and brought the industry to a new level.

Abhaibhubejhr revenue reached 200 million baht in 2011 (about 6.5 million US dollars), and in 2012 it will reach the target of 300 million baht. As a basis, Chao-Pya Abhaibhubdzhr (CAF) Hospital has earned its achievement without a large marketing budget to entertain the market, in fact it does not exist at all. In addition to government advertising, the noble gospel is spreading to people's media, such as the reliable Bangkok Post, the Thai daily newspapers, television programs, or university radio stations.

All purchases, wholesale or retail, are made in cash without any credits. It is very important for its functioning cash flow. 70% of net income is returned to support hospital operations and R & D initiatives. He also made great efforts to develop his supply chain, both for end goals and for organic grass, suppliers and distributors of products. Farmers will be given the preparation of organic agricultural equipment by the fund and the contract selling products directly to the hospital without intermediaries, at a price up to 50% above the market, and they all return to the quality of herbs. Herbal shops get all the necessary information support, and its retail price is always within the reach of ordinary people.

The source of success for Abhaibhubejhr is Supaporn Pitiporn, a 51-year-old chief pharmacist who, with his colleagues, experienced the difficulty of 30 years of working to bring herbal medicine to Thai people. The journey began in 1980, when her friend and predecessor Supoj Assawapantanakul made a breakthrough in obtaining common herbs, such as falay-jester and turmeric, in the National Health Policy for the first time.

Medicine has found its recognition not only in cities, but also in urban cities, given the environment in which modern medicines are ubiquitous, and no one could ever present herbal medicines in a well-designed package, demonstrated in an air-conditioned supermarket. In one of her research papers, she scientifically classified consumers of herbal products into 6 groups according to their behavior and decision-making process. In addition to the usual marketing groups, each of them is characterized by stylish white collars of urban style, which value and incite the old heritage.

In the same paper, a group of consumers who consume herbal medicines on the recommendation of doctors, and another group that based its purchase on research and results, were also noted.

Although he may have his feet on the ground, but still the use of TTM is insignificant compared to modern medicine. The Thai market of domestic medicine has a cost of 100 billion baht, of which 70% are imported drugs. The government is promoting a policy of widespread use of Thai medicine, especially in public hospitals. Currently, the National List of Essential Medicines contains 71 Thai herbal preparations that can be formulated and prescribed in hospitals throughout the country.

With the advent of technology, the traditional drug is easier to consume today. In the past, a dose of Ya Mor, a mixture of herbal recipes boiled slowly in the clay pot used in most remedies, it does not take less than 3 hours to prepare, and half a day of waiting is not unusual. Currently, the capsule version in blister foil can be transported anywhere.

However, it is hardly possible to find Thai medicine in the nearest pharmacy, where all modern medicines are easier to sell and more effective.

In a short speech by His Majesty King Chulalongkorn Rama V (1853-1910), he shared his concern about the decline of Thai doctors in the hands of the popularity of Western doctors, of whom he personally found it too cold, He would prefer to consult with Thai doctors and finally asked to continue the legacy of this practice in the interests of the people. This verse is highly regarded and practiced by the staff of Supaporn and Thai Medicine.

Based on it, Thai medicine is mainly designed to enhance the body’s immunity and promote the natural healing process. People in the old days integrate and practice this in everyday life. The use of herbs is very similar to food, as in medicine. This creates acceptability for modern patients, who usually have all the expectations that the disease will recover in one night.

To be certified as a pharmacist-pharmacist in Thailand, you must complete a Thai physician course at a government approved school. It takes two years of study in the classroom and field course, followed by a final exam for everyone. Potential as an alternative medicine for Thai society has also been recognized as an academic, a 4-year full-time bachelor's study program at the TTM has been developed and enrolled at universities throughout Thailand since 2004.

In addition to herbal medicine, Thai traditional medicine also includes Thai massage, which is often well known to foreigners, comparable to wholesome herbs. Curious tourists can just chat and talk about Thai Viagra, but mostly they would try the Thai massage, in which a small living room can be found not only near the tourist centers, but also everywhere in the country.

At a large trade show or in museums, you can spend about $ 8 to enjoy a 30-minute foot massage after a long walk in a makeshift living room with only curtains and benches for the pool. However, each masseuse is well prepared and certified by authority. Just like Thai food, Thai massage for foreigners is usually on the softer side and less aggressive, especially for soothing stress and calm. On the other hand, the Thai version can be very important for pressing, pinching or cracking joints and bones in the right place to get strength and agility. It takes a little time to get used to, but once in the habit, you cannot live without it.