Tablets are hot and the iPad is the hottest on the market. According to Forbes, within one week in January, the iPad accounted for 81% of tablet web traffic in the US and Canada, and LinkedIn announced that it provides the iPad mini-minister with all of its 3,500 employees. With all the attention to iPads and its powerful business needs, it is time to put your iPad on your next trade show to reach more potential customers. Here is how.
Build an iPad in your exposure.
Manufacturers of trade fairs saw a trend and created special stands only for the iPad. Of course, the iPad is completely transferable. But if you want to run a presentation on a loop on the iPad, the stand is very convenient. You can select and customize the stand according to your current exhibit.
Create presentations for iPad only.
Like any technology, you need to familiarize yourself with the capabilities of the iPad before you stand in front of the crowd. Like a laptop, it can connect to the projection screen. But if you plan to project a presentation from your iPad, make sure that you first test the technology. MacWorld advises you to become familiar with Apple's best practices for creating presentations on Macs for use on iPad. You can use Apple's Keynote or PowerPoint to create a presentation, but MacWorld author Joe Kissel recommends using Keynote to avoid losing formatting when importing to iPad.
Make a personalized presentation.
Thanks to the excellent presentation on your iPad, you can increase the effectiveness of your sales at the exhibition by showing your products or services one-on-one. Make sure the presentation is interactive and audience oriented on this show, and create a way to capture the email addresses of potential customers. In fact, you can leave brochures and products back in the office if you put all the information about your product on the iPad. One of the medical device manufacturers who used 3-D product demonstrations on the iPad, calculated that they saved $ 500,000 in annual product delivery costs for trade shows. In addition, customer surveys showed that prospects better understand their products and view them as an innovative company.
Keep it really mobile.
Although Wi-Fi is available on most marketplaces, it is better not to rely on good mobile coverage inside the exhibition hall. To be truly mobile, download everything you need on your iPad so that you are ready to go without an Internet connection.
Forrester Research expects tablets to become our “primary computing device” and predict that in 2016, 375 million tablets will be sold worldwide. This means that more of your customers will be adopting iPad technology and expect your company to do the same.
The inclusion of iPads in your exhibition booth can now be expected to pay off in attracting more potential customers and keeping your customers outside the next show.
