If you have read a lot about marketing, you will find that one of the first topics of any guru is defining your target market. If you think that all of your goals, you may have to send a lot of marketing messages to get one buyer of your book. Target markets are somewhat easy to identify. Today you are reading this article on a marketing blog, we can someday conclude that you are interested in marketing and also in finding a way to tune your audience. Let's take an example here to show what we mean.
Karina wrote a book that fits into a couple of genres. The first is fantasy, and the next is romantic fantasy. She will need to finally protect her target audience. Karina looks around the internet and finds that readers for her general are usually between the ages of 21 and 35, and they are mostly women. They live in different places around the world, so the geographical location does not matter to her. She also believes that her target audience spends a lot of time on Facebook and Pinterest, especially in the evenings and on weekends. Finally, she also believes that people interested in her genre love to write fan fiction and fantasy characters. There is much more information, but this is a good place to start.
So where did Karina get the information from? This is the biggest question for those who want to sell their book. Here are some ideas that Karina used to get information:
- Karina did some search queries on a keyword around her genre and found the most popular ones, then used these keywords, typed them into her search bar and found several pages of really interesting websites. From these sites, she discovered that she could define age groups.
- Next, Carina found a Facebook fan page for her genre. After she compared the page, she saw the names of the members. Further search for her good information about the fields of people who also liked these pages. She also found more information about the approximate age of people.
- Now for Twitter. Twitter advanced search Karina waves a lot of information when she used popular hashtags for her genre. Heshtag-search excites her with a large list of people who follow the novels of fantasy and fantasy. Twitter was a treasure trove of details. She had to spend a lot of time figuring out the best people and places to follow.
- Next on the list is Pinterest. If you think that Pinterest cannot provide you with information about your target audience, think again. Pinterest has provided Carina with links to many websites and people interested in her books. Finding tips with her keywords was that she found the right places to do her research.
- Google+ has added more fundamental information for its searches. The research she did gave her even more statistics on her potential readers. Google+ has lists of podcasts and videos and links to YouTube.
Having all this information, Kirina can now make up a marketing strategy and a series of tactics to get to her target audience.
Now it's your turn to try these ideas for your own genre. You will be pleasantly surprised how easy it is to find your target market.
